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Arcwise

Arcwise leverages AI to supercharge your spreadsheets. Streamline campaign data analysis, automate marketing reports, and accelerate lead generation insights.
  • Pricing: Paid
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What is Arcwise?

For marketing managers operating at high velocity, spreadsheets are both a vital tool and a significant bottleneck. Arcwise is an AI-powered co-pilot designed to eliminate that friction. Integrated directly into Google Sheets and Microsoft Excel, it transforms your static data sheets into dynamic analytical environments. Instead of manually wrestling with complex formulas to parse campaign data, clean lead lists, or build performance reports, Arcwise allows you to use plain-language commands to get the job done in seconds. It’s built for professionals who need to move from raw data—exported from CRMs, ad platforms, and analytics tools—to actionable strategy without delay.

Key Features and How It Works

Arcwise embeds advanced AI functionality directly into the spreadsheet interface, streamlining workflows rather than forcing you to adopt a new platform. Its capabilities are designed to accelerate the most time-consuming data tasks in a marketing manager’s day.

  • AI-Powered Queries: The core of Arcwise is its natural language processing capability. You can directly ask your spreadsheet complex questions like, “What was the average cost-per-lead for our Facebook campaigns in Q3?” or “Segment all leads from the ‘Spring Webinar’ by company size and job title.” The AI translates your request into the necessary operations and delivers the answer instantly.
  • Seamless Integration: Arcwise functions as an extension or add-in for Google Sheets and Excel. This means no context switching or cumbersome data migration. You work with your campaign data in its native environment, maintaining your existing workflows while enhancing them with powerful AI.
  • Automated Data Processing: Marketing data is notoriously messy. Arcwise automates the grunt work of data hygiene. Use it to standardize inconsistent UTM parameters, clean and format lead lists exported from event platforms, or consolidate performance metrics from multiple channels into a single, clean table. This frees up your team to focus on analysis, not data janitorial tasks.
  • Team Collaboration: The tool facilitates clearer communication around data. The AI can explain complex formulas to junior team members, generate clear summaries of key findings, and ensure everyone on the marketing team is working from a consistent, accurate dataset for campaign reporting.

Pros and Cons

Arcwise offers a clear advantage for data-driven marketing teams, but it’s important to understand its limitations.

Pros

  • Accelerated Campaign Analysis: Drastically reduces the time required to generate weekly, monthly, and quarterly marketing reports, enabling faster pivots in strategy.
  • Intuitive for Marketers: Empowers managers to perform sophisticated data segmentation and analysis without needing to master SQL or advanced spreadsheet functions.
  • Reliable Data for Decision-Making: Minimizes the risk of human error in formula creation or data consolidation, leading to more accurate insights for budget allocation and campaign optimization.
  • Grows with Your Marketing Stack: Effectively handles datasets of varying sizes, from a simple content performance tracker to a massive lead database exported from a major CRM.

Cons

  • Mastering Advanced Queries Takes Practice: While simple questions are straightforward, structuring complex, multi-step analytical prompts to get the perfect output can require some experimentation.
  • Requires Connectivity for AI Features: The AI processing is cloud-based, so a stable internet connection is necessary to leverage its full capabilities.
  • Focused on Core Spreadsheet Environments: Arcwise enhances the data *within* your spreadsheet but does not have native connectors to pull data directly from marketing platforms like HubSpot or Google Analytics. You still need to export your data first.

Who Should Consider Arcwise?

Arcwise is most impactful for professionals who live in spreadsheets but need to increase their analytical velocity. It’s an ideal solution for:

  • Marketing Managers: Essential for automating performance reporting, analyzing multi-channel campaign ROI, and quickly segmenting customer data for targeted initiatives.
  • Demand Generation Specialists: Perfect for cleaning, enriching, and scoring lead lists, as well as analyzing funnel conversion rates from various sources.
  • Digital Advertising Analysts: Invaluable for slicing and dicing large data exports from Google Ads, Facebook Ads, and other ad networks to uncover performance trends and optimize spend.
  • Sales Operations Teams: Useful for preparing and standardizing lead and customer data for seamless import into CRMs and for building sales performance dashboards.

Pricing and Plans

Arcwise operates on a paid subscription model, designed to provide value for individual professionals and teams.

  • Pricing Model: Paid
  • Starting Price: $39/month
  • Available Plans: Subscriptions start at $39 per user per month, with different tiers available based on feature needs and team size.

Disclaimer: This pricing information is subject to change. Please consult the official Arcwise website for the most current and detailed plans.

What makes Arcwise great?

Tired of spending hours wrestling with VLOOKUPs and pivot tables just to get a clear picture of your campaign performance? What makes Arcwise an exceptional tool for modern marketing is its ability to serve as a direct analytical co-pilot within the familiar confines of a spreadsheet. It doesn’t force a disruptive change in workflow; it augments the one you already have. The true power lies in its conversational interface. The capacity to simply ask your data a question in plain English—and receive an accurate, well-formatted answer in seconds—is transformative. It closes the gap between strategic marketing questions and complex data operations, allowing managers to follow their curiosity and uncover critical insights without being blocked by technical hurdles.

Frequently Asked Questions

Does Arcwise connect directly to marketing platforms like Google Analytics or HubSpot?
Arcwise operates on the data that is present within your Google Sheet or Excel file. While it does not offer native API connectors to platforms, it is exceptionally powerful for analyzing, cleaning, and summarizing the data you export from these tools, dramatically accelerating your workflow once the data is in the spreadsheet.
Is my sensitive marketing and customer data secure with Arcwise?
Arcwise is built with data security in mind and processes your information to execute commands. As with any third-party tool, it is recommended to review their official privacy policy and security documentation to ensure it aligns with your company’s data governance standards, especially when handling personally identifiable information (PII).
Can Arcwise help me build a marketing dashboard?
Yes, it’s a powerful dashboarding assistant. You can instruct Arcwise to consolidate data from various campaign exports, calculate key metrics like CPC or conversion rates, and structure the summary tables. These organized outputs can then serve as the foundation for dynamic charts and dashboards within your spreadsheet, automating a significant portion of the creation process.
Do I need to be a spreadsheet expert to use Arcwise?
No, and that is one of its primary advantages. Arcwise is designed to empower users without advanced formula knowledge. If you can type a question, you can analyze data. It effectively democratizes data analysis for the entire marketing team.