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Brand24

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Brand24 is an AI social listening platform that tracks brand mentions across social media, news, and podcasts. It helps PR teams monitor reputation and analyze sentiment in real time. The platform offers excellent automated reporting, but its entry-level plan restricts users to just three keywords.
  • Pricing: Freemium
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What is Brand24?

Brand24 is an AI social listening platform that tracks brand mentions across social networks, news sites, blogs, and podcasts. You type in a keyword, and the software pulls every public post containing that phrase into a single feed. It assigns a positive, negative, or neutral sentiment score to each mention.

Brand24 S.A. built this tool for PR professionals and marketing agencies who need to monitor reputation and catch potential crises early. It replaces manual searches on Twitter or Reddit with an automated dashboard.

  • Primary Use Case: Monitoring brand reputation and detecting PR crises through real-time sentiment analysis.
  • Ideal For: Mid-sized marketing teams and PR agencies managing multiple client accounts.
  • Pricing: Starts at $149 per month (Individual). This is a high entry cost but includes 2,000 monthly mentions.

Key Features and How Brand24 Works

Real-Time Mention Tracking

  • Mentions Feed: Aggregates posts from social media, news, and forums into one chronological list. Limited to 2,000 mentions per month on the base plan.
  • Podcast Monitoring: Scans audio transcripts across global podcast platforms for your keywords. Available on all paid tiers.
  • Slack Integration: Pushes new mentions directly to a designated Slack channel. Limited to specific alert triggers to prevent notification spam.

AI Sentiment and Analytics

  • Sentiment Analysis: Categorizes mentions as positive, negative, or neutral using natural language processing. Struggles occasionally with sarcasm.
  • Influencer Score: Ranks users discussing your brand on a 1 to 10 scale based on their reach. Updates dynamically as user engagement changes.
  • Presence Score: Measures your brand popularity against competitors. Requires tracking competitor keywords (which consumes your limited keyword allowance).

Reporting and Data Export

  • Automated PDF Reports: Generates presentation-ready documents with charts and top mentions. Limited customization options on the Individual plan.
  • Discussion Volume Chart: Graphs mention frequency over time to spot viral spikes. Historical data access depends on your subscription tier.

Brand24 Pros and Cons

Pros

  • Tracks niche forums and blogs that basic monitoring tools often miss.
  • The Influencer Score provides a fast way to identify high-impact users for engagement.
  • Automated PDF reports look professional and require zero manual formatting before client meetings.
  • Setup takes less than two minutes, with initial mentions appearing almost instantly.
  • Slack integration keeps customer feedback visible to the entire team in their primary workspace.

Cons

  • The $149 Individual plan restricts you to three keywords, making it difficult to track multiple products.
  • AI sentiment analysis sometimes misreads industry jargon or sarcastic comments.
  • Lower-tier plans restrict historical data access, forcing expensive upgrades for year-over-year analysis.

Who Should Use Brand24?

  • PR Agencies: Teams managing multiple clients can use the automated PDF reports to prove campaign ROI quickly.
  • Mid-Sized Brands: Companies with active customer bases can catch negative feedback on Reddit or Twitter before it escalates.
  • Solo Founders: The $149 monthly starting price is too high for early-stage startups with low mention volumes.

Brand24 Pricing and Plans

Brand24 does not offer a permanent free tier. You get a 14-day free trial, after which you must choose a paid subscription.

The Individual plan costs $149 per month (billed annually). It includes three keywords, 2,000 mentions per month, and access for one user.

The Team plan jumps to $249 per month (billed annually). This tier increases limits to seven keywords and 10,000 mentions while allowing unlimited users.

The Pro plan costs $299 per month (billed annually). You get 12 keywords and 25,000 mentions per month.

Enterprise plans start at $1,499 per month. This tier provides custom keyword limits, real-time updates, and a dedicated account manager.

How Brand24 Compares to Alternatives

Similar to Mention, Brand24 tracks social networks and news sites. Mention offers a cheaper entry point at $41 per month, making it better for small businesses. Brand24 justifies its higher price with superior automated reporting and podcast tracking.

Unlike Awario, Brand24 includes a proprietary Influencer Score to rank users. Awario focuses heavily on lead generation and social selling. Awario costs $29 per month for its starter plan, which includes three topics and 30,000 new mentions. Brand24 provides better sentiment analysis but gives you far fewer mentions on its base plan.

Final Verdict for PR Teams and Agencies

Brand24 excels at turning raw social data into readable client reports.

If you run a PR agency or manage a mid-sized brand, the automated PDF exports and Slack alerts justify the cost. The tool saves hours of manual data entry.

Small businesses should look elsewhere.

The three-keyword limit on the $149 plan creates immediate friction for anyone tracking competitors alongside their own brand. If you have a tight budget, choose Awario for higher mention limits at a fraction of the price.

Core Capabilities

Key features that define this tool.

  • Mentions Feed: Aggregates real-time brand mentions from social media, news, and forums. Limited to 2,000 monthly mentions on the base plan.
  • Sentiment Analysis: Uses AI to categorize mentions as positive, negative, or neutral. Accuracy depends on the complexity of the text.
  • Influencer Score: Ranks users discussing your brand on a 1 to 10 scale. Requires active mentions to calculate a score.
  • Discussion Volume Chart: Visualizes mention frequency over time to identify viral trends. Historical data access is restricted on lower tiers.
  • Data Export: Generates automated PDF and Excel reports for stakeholders. Custom branding is only available on higher-tier plans.
  • Slack Integration: Sends instant notifications of new mentions to designated Slack channels. Limited by your overall mention allowance.
  • Podcast Monitoring: Tracks mentions within audio content across major podcast platforms. Included on all paid subscription tiers.
  • Topic Analysis: Identifies trending themes associated with your monitored keywords. Requires a sufficient volume of mentions to generate insights.

Pricing Plans

  • Individual: $199/mo (or $149/mo billed annually) — 3 keywords, 2K mentions/mo, 1 user
  • Team: $299/mo (or $249/mo billed annually) — 7 keywords, 10K mentions/mo, unlimited users
  • Pro: $399/mo (or $299/mo billed annually) — 12 keywords, expanded limits
  • Enterprise: from $1,499/mo (billed annually) — Custom keywords/mentions, real-time updates, dedicated support

Frequently Asked Questions

  • Q: How does Brand24 track Instagram mentions? Brand24 uses official API integrations to track public Instagram posts and reels containing your monitored hashtags or brand name. It cannot track private accounts or direct messages.
  • Q: Is there a free version of Brand24? No, Brand24 does not offer a permanent free plan. It provides a 14-day free trial, after which you must upgrade to a paid subscription starting at $149 per month.
  • Q: How to set up Slack alerts in Brand24? You can connect Slack through the Brand24 integrations tab. Once connected, you select specific projects and set filter rules to send only highly relevant mentions to your chosen Slack channel.
  • Q: What is the Brand24 Influencer Score? The Influencer Score is a proprietary metric from 1 to 10 that ranks users based on their social media reach and engagement. It helps you identify the most impactful voices discussing your brand.
  • Q: How does Brand24 compare to Hootsuite? Brand24 focuses entirely on social listening and sentiment analysis across the wider web. Hootsuite is primarily a social media management tool for scheduling posts, though it offers basic monitoring features.

Tool Information

Developer:

Brand24 S.A.

Release Year:

2011

Platform:

Web-based / iOS / Android

Rating:

4.5